Vident Financial

Vident Financial was founded in 2013 and grew from a Principles-Based philosophy. We implement that Principles-Based philosophy in the construction, management and research of our solutions.

Oversight Trust

Vident Financial, LLC is owned by the Vident Investors' Oversight Trust. The Trust is comprised of industry professionals responsible for ensuring that Vident Financial is governed in accordance with the Principles-Based Investing framework.

The Trust is the sole shareholder of Vident Financial and ensures that profits will be reinvested towards:

  • Expanding Vident’s line of Principles-Based Investment solutions
  • Reducing fund operating expenses for the benefit of the investors

Goal: To offer Principles-Based solutions while actively reducing the costs to investors.

Focus: To deliver value to the investors and putting their interests first.

Message from the CEO

Thank you for your interest in Vident Financial. Our mission is to put your investment needs first.

My experience working with advisors and clients over the last 30 years in the wealth management space taught me that advisors and clients deserve more from their investment company.

First, the only benchmark to Vident solutions is the investor’s future needs founded on a Principles-Based Investment decision making process. Our investment solutions are focused on utilizing timeless principles to increase the probability of clients attaining their long-term growth goals.

Second, Vident Financial has a governance and ownership structure completely focused on serving its investors.

Third, we saw a need for a better sub advisory as we were creating complex, multi factor, Principles-Based indices. Rather than settling for what was already in the market, we invested in building a sub-advisory team with custom and proprietary implementation expertise. As a result, the subsidiary we built, Vident Investment Advisory, provides institutional level asset management and trading capabilities for our ETFs as well as other managers.

Finally, our principled investment solutions are offered in a transparent and tax efficient investment delivery vehicle, exchange traded funds (ETFs). All positions are accessible daily to every investor and minimize the tax impact through these available ETFs.


Vince Birley, CFP

Chief Executive Officer

Mr. Birley has over 30 years of experience in the personal and institutional financial services industry. Prior to co-founding Vident, he was the Chief Strategy Officer and Chairman of the Investment Policy Committee for Ronald Blue and Co. While serving in that role, he was responsible for leading the efforts to develop the Principled Reasoning investment philosophy that the Vident indices utilize. Prior to joining Ronald Blue & Co. in 2000, Vince was a Founder and Principal with Atlantic Capital Management, LLC, where he served as Managing Partner. Vince holds a B.A. in Business from Central College and is a CERTIFIED FINANCIAL PLANNERTM certificant.


Deborah Kimery, CFA

Chief Operations Officer

Deborah Kimery, CFA, has over 30 years of institutional investment management and financial services industry experience. As Chief Operational Officer, she is responsible for increasing the operational efficiency of the firm and enhancing our client service and investment deliverables. She works closely with our CEO to execute on firm strategy, innovation and building organizational alignment around our Principles-Based Investing framework and its core principles. Prior to joining Vident, she was an Executive Vice President and Principal of Ronald Blue & Company and contributed to the development of the Principled Reasoning investment philosophy that the Vident indices utilize. Deborah began her career as an Institutional Portfolio Manager for Carillon Advisors and then ING North America Investment Centre, Inc. Deborah holds a BS in Accounting and Finance, and Masters in Organizational Behavior from Miami University and is a Chartered Financial Analyst designation.


Shirish Malekar

Head of Investment Strategy

Mr. Malekar has over 25 years of investment management experience and currently serves as the Chief Investment Officer for WeatherStorm Capital. Mr. Malekar contributes investment strategy for all the Vident indexes and serves on the Vident Investor Oversight Committee. Prior to Shirish’s role with WeatherStorm Capital, Shirish was Partner and Managing Director at Lattice Strategies, overseeing portfolio and risk management and research for global multi-asset portfolios and custom ETFs. Previously, Mr. Malekar developed and ran a global all asset hedge fund at SSGAM. He founded a similar fund at Deccan that was acquired by Allianz Global Investors. Prior to Allianz, Mr. Malekar developed the first global fixed-income fund at Strong Capital Management. He began his investment career at PIMCO, working on Bill Gross’ portfolio team.

Mr. Malekar obtained an MS from MIT, an MS in Petroleum Engineering from the University of Pittsburgh and a BS in Chemical Engineering from the University of Mumbai (Bombay). He was a teaching and research assistant for International Finance at MIT’s Sloan School of Management and an adjunct professor of Portfolio Management at University of San Francisco.


Denise Krisko, CFA

Co-Founder and President of Vident Investment Advisory

Ms. Krisko has over 20 years of index management experience, with an expertise in ETF management. Prior to co-founding Vident Investment Advisory, she was the Chief Investment Officer and Managing Director at Index Management Solution. Previously, she worked at Deutsche Bank, Northern Trust and BNY Mellon. She began her career at The Vanguard Group as a Portfolio Manager. Ms. Krisko obtained an MBA, Finance from Villanova University and a BS in Finance from Pennsylvania State University. She holds a Chartered Financial Analyst designation.


Habib Moudachirou, FRM

Senior Portfolio Manager, Vident Investment Advisory

Mr. Moudachirou has over 17 years of cross-asset trading, risk and portfolio management experience in both active and strategic beta indexation internationally. He specializes in managing factor-based investment strategies across the four major asset classes as well as creating and implementing bespoke research, structuring, and trading solutions. Prior to joining Vident Investment Advisory, he served as an Executive Director and Portfolio Manager at J.P. Morgan for the Corporate & Investment Bankadvisory team. There, Mr. Moudachirou provided and managed smart beta solutions and alternative risk premia strategies; those are cost-effective and liquid replacement solutions for hedge fund exposure, employing risk factor investing. Before that, he was a Portfolio Manager at Emerging Global Advisors, where he was responsible for managing smart beta emerging market focused ETFs. Prior to that, he spent over a decade at the quantitative group of HSBC Global Asset Management in Europe and in the U.S., where he served in various investment roles. Mr. Moudachirou is also an Adjunct Professor at New York University SPS. He holds a BS in Physics from Pierre and Marie Curie University as well as an MS in Quantitative Finance from the University of Rennes, France. Additionally, Mr. Moudachirou has an MSE in Statistics from the French National School of Statistics University and Information Analysis, ENSAI. He also holds the Financial Risk Manager (FRM) designation.


Rafael Zayas, CFA

Senior Portfolio Manager, International Equities, Vident Investment Advisory

Mr. Zayas has over 15 years of trading and portfolio management experience in global equity products and ETFs. He specializes in managing developed, emerging, and frontier market portfolios, including currency and market hedged strategies. Prior to joining Vident Investment Advisory, he was a Portfolio Manager at Russell Investments for over $5 billion in quantitative strategies across global markets, including emerging, developed and frontier markets and listed alternatives. Before that, he was an equity Portfolio Manager at BNY Mellon Asset Management, where he was responsible for $150 million in internationally listed global equity ETFs and assisted in managing $3 billion of global ETF assets. Mr. Zayas holds a BS in Electrical Engineering from Cornell University. He also holds the Chartered Financial Analyst designation.


Jim Iredale, CFA

Sr. Portfolio Manager - Fixed Income, Vident Investment Advisory

Mr. Iredale has over 15 years of investment experience and manages the fixed income side of the Vident portfolio. Prior to joining Vident Financial, he was the Fixed Income Manager at Ronald Blue & Co. Mr. Iredale obtained a BBA, Finance from the University of Georgia, Terry College of Business and JD, Law from the University of Georgia, School of Law. He holds a Chartered Financial Analyst designation.


Andrew Alden, CFA

Head of Quantitative Research

Mr. Alden has ten years of investment management industry experience and currently serves as Head of Quantitative Research for WeatherStorm Capital. Mr. Alden led the quantitative development of PPTY’s underlying index, PPTYX. Before PPTY, Andrew played a key role in developing the other Vident indexes and serves on the Vident Investor Oversight Committee. Prior to Mr. Alden’s role with WeatherStorm Capital, Andrew served as a senior portfolio strategist at Lattice Strategies and the lead researcher designing systematic equities strategies. Prior to earning his MFE, he worked at Guggenheim Partners and Citco Fund Services. Mr. Alden obtained a Masters in Financial Engineering from University of California Berkeley and a BCom in Economics & Finance from University of Cape Town, South Africa. He holds a Chartered Financial Analyst designation.


Austin Wen

Portfolio Manager, Vident Investment Advisory

Mr. Wen has four years of experience in trading, portfolio management and operations. Mr. Wen focuses on trading, risk monitoring and investment analysis for Vident Financial. Prior to Vident, Mr. Wen was a State Examiner at the Georgia Department of Banking and Finance. Mr. Wen obtained a BA, Finance from the University of Georgia.


Mohammad Baki

VIPC Member

Mr. Baki has over 20 years of experience in managing financial services organizations and advising clients on financial and investment strategies. Prior to joining Overture Financial in 2004, Mr. Baki worked in the Merrill Lynch Global Private Client Group where he headed the Offshore Managed Assets Group, a division with US $40 billion in assets under management and comprised of offshore mutual funds, alternative investments, fee-based products and services, structured products, and separate account management services. In that capacity, he oversaw the design, build-out and successful launch of some of the industry’s most innovative investment management platforms, fee-based offerings, and investment wrappers.

Prior to that, Mr. Baki served as head of marketing strategy and product development for the International Private Banking Group of Merrill Lynch. In that capacity, he oversaw the development of an industry-leading, integrated end-to-end wealth and risk management platform for private and institutional investors; he also participated in the development of the Merrill Lynch offshore direct equity trading business. He joined Merrill Lynch in 1994 as a Financial Advisor servicing financial institutions and high net worth individuals throughout Central and South America after having established a successful investment and business consultancy practice in Latin America and the Caribbean.

Mr. Baki holds an A.B. degree from the Woodrow Wilson School of Public and International Affairs at Princeton University and a Masters degree in Economics and Finance from Yale University. He specializes in mathematical and financial economics. He is fluent in English, Spanish, French, and Arabic.


Jerry Bowyer

VIPC Member

Jerry Bowyer is a leading thinker in finance and economics. He is the Chief Economist of Vident Financial, Editor of Townhall Finance, and President of Bowyer Research. Jerry is a columnist and has been a frequent commentator on Fox Business News, Fox News, and CNBC. He has been a contributing editor of National Review Online, The New York Sun and Townhall Magazine, and he has written for the Wall Street Journal and for numerous other publications.

Prior to his role at Vident Financial, he served on the investment committees of Benchmark Financial Network, and of Jordan American Holdings’ fund, Impact Management Investment Trust.

Jerry has a BS/BA in accounting from the Robert Morris University School of Business. He worked for both the audit and tax divisions of Arthur Andersen and Co. , and subsequently served as Vice President of the Beechwood Company, the family office for the owners of Federated Investors, and he was a pension asset administrator for John S. Agatston Actuarial Services.

He is the founder of the influential Allegheny Institute for Public Policy, in which position he has advised state and local government authorities extensively on privatization, economic development and deregulation. He was also consulted frequently by the Council of Economic Advisors during the Bush administration. Jerry has lectured at Carnegie Mellon University’s Heinz School, University of Pittsburgh’s Graduate School of Public and Industrial Administration, Duquesne University’s School of Law, as well as other educational institutions.


Fred Stoops

Head of Real Estate Investments

Fred played a key role in the conception and design of PPTY. Before PPTY, he worked in the Merchant Banking Division of Goldman Sachs, where he focused on real estate and non-performing loan acquisitions across Europe. Prior to Goldman Sachs, he worked at Chatham Financial, a boutique investment bank and leading risk management advisor, where he specialized in real estate restructuring and leveraged finance.

Fred holds a B.S. in Economics from the Wharton School of Business and a B.A. in International Studies from the School of Arts and Sciences at the University of Pennsylvania.

Our Team

Vident Financial Team Vident Index Policy Committee (VIPC) Vident Investment Advisory (VIA)

Vince Birley
Chief Executive Officer
Deborah Kimery, CFA
Chief Operations Officer


As the owner of Vident Financial, the Vident Investors’ Oversight Trust believes that human productivity is the source of growth and wealth creation. Vident Financial is proud to encourage human productivity at a grassroots level by supporting Hanna’s Home, an orphanage in the heart of Addis Ababa, Ethiopia dedicated to loving kids from childhood through university graduation.

Vident Financial’s support is partly accredited to its production of an Ethiopian, medium roast coffee blend, we named Hanna’s Blend. Vident Financial owns and distributes Hanna’s Blend, sending a portion of the proceeds to support Hanna’s Home.

Vident Financial will also match the dollar amount of coffee you purchase as a donation to support Hanna’s mission and dream.

Story of Hanna's Home

Hanna’s Home is a unique orphanage, started through the compassion of one radiant and joyful woman, who opened her home to street children and cared for them. Since 1997, in support of Hanna’s mission other women opened their homes to or-phans, called “house-moms.” Together they have taken in over 330 orphans in Ethiopia. They provide food, shelter, education, love and security. Hanna ensures that all of her kids attend local schools.

Hanna’s Home operates on a hub-and-spoke model, making it a unique orphanage. The central compound serves as a safe haven for the kids to play and learn. The children live in individual homes with their house-mothers - within walking distance of the compound and their local schools.

Place an order online for a bag of Hanna's Blend by clicking below or call 770-421-9600 (just ask for Hanna’s Blend).


The fund's investment objectives, risks, charges and expenses must be considered carefully before investing. The prospectus and summary prospectus (VIDI, VUSE, VBND) contains this and other important information about the investment company, and a free hardcopy of the prospectus may be obtained by calling 1-800-617-0004. Read carefully before investing. Holdings information for each fund as follows: VIDI, VUSE, VBND, PPTY.

Investments involve risk. Principal loss is possible. The Funds have the same risks as the underlying securities traded on the exchange throughout the day at market price. Redemptions are limited and often commissions are charged on each trade. VIDI is non-diversified, meaning it may concentrate its assets in fewer individual holdings than a diversified fund. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. These risks are greater for investments in emerging markets. A fund that concentrates its investments in the securities of a particular industry or geographic area may be more volatile than a fund that invests in a broader range of industries. VIDI and VBND may invest in illiquid or thinly traded securities which involve additional risks such as limited liquidity and greater volatility. VBND may make investments in debt securities. The Fund's investments in high yield securities expose it to a substantial degree of credit risk. These investments are considered speculative under traditional investment standards. Debt issuers and other counterparties may not honor their obligations or may have their debt downgraded by ratings agencies. An increase in interest rates may cause the value of fixed-income securities held by the Fund to decline. During periods of rising interest rates, certain debt obligations will be paid off substantially more slowly than originally anticipated and the value of those securities may fall sharply, resulting in a decline in the Fund's income and potentially in the value of the Fund's investments. VBND may also invest in asset backed and mortgage backed securities which include additional risks that investors should be aware of such as credit risk, prepayment risk, possible illiquidity and default, as well as increased susceptibility to adverse economic developments. The performance of the funds may diverge from that of the Index. Because the Funds employ a representative sampling strategy and may also invest up to 20% of its assets in securities that are not included in the Index, the Funds may experience tracking error to a greater extent than a fund that seeks to replicate an index. The Funds are not actively managed and may be affected by a general decline in market segments related to the index. The Funds invest in securities included in, or representative of securities included in, the index, regardless of their investment merits. Small and medium-capitalization companies tend to have more limited liquidity and greater price volatility than large-capitalization companies. Unlike mutual funds, ETFs may trade at a premium or discount to their net asset value. Market vs. NAV Returns. The total return of an ETF based on its market price and its NAV at the beginning and end of the holding period. The market return, not the NAV return, is the return actually earned by ETF investors, except for those who hold creation units. The NAV is the value of each share of a fund as determined by the value of its underlying holdings, including any cash in the portfolio. NAV is calculated by dividing a fund's total net assets by its number of shares outstanding.

The Vident Funds are distributed by Quasar Distributors, LLC. The fund's investment advisor is Vident Advisory, LLC. VIDI, VBND, and VUSE's sub-advisor is Vident Investment Advisory (VIA). Vident Financial owns the indexes that underline the funds. Quasar is not affiliated with Vident Financial, Vident Advisory, LLC, or Vident Investment Advisory. Quasar is not the distributor of FLAG ETF.

Diversification does not guarantee a profit or protect from loss in a declining market.

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